Used by more than 500 million people in over 200 countries, LinkedIn is one of the hottest social networks in the United States. Taking into account it is used by employers, clients, job hunters, prospects, peers and competitors makes it all that much more important to maintain a professional and updated profile. It is not enough to simply post your resume and think the work is complete, in fact it is just beginning. Read on for helpful hints to get the most out of this social network powerhouse.
Profile – consider using a professional head-shot and include details of your work experience, professional recommendations and use a custom URL.
Brand - create your own brand identity. It should match your personality and be consistent with your values and work ethic.
Key words – include terms relevant to your position and field to maximize your exposure to the professionals who matter.
Connect – connect with former colleagues by writing a personal note with each invite. Be choosy by connecting only with people you’ve met personally, have been recommended to, or hold in high esteem. Add a letter of introduction to every invite.
Converse – join group discussions and share your knowledge in order to connect with new professionals in your field.
Get Inspired – research other profiles to view work history that helped them get to the top of the career ladder. It might spark ideas you can put into action.
Control - remember people are researching you, too. Control your content, keep it updated and maintain your professional brand at all times.
Keeping these hints in mind as you prepare and update your LinkedIn profile will help you widen your circle of influence, grow your network and land the perfect job.
